Email Address

"Professional Speaking Is
A Six Figure A Year Business"

You saw it quoted on 60 Minutes™
You've read about it in magazines
You've heard it talked about at conferences

If this is true, and you're a speaker, then why aren't you
making six figures?

The truth is that no matter how good your platform and speaking skills are if you're not getting enough paid at least what you'd be making in a day job, you're not making it in the speaking business. Period!

Hi! My name is Mike Rounds and I've been a speaker most of my life. For the last 17 years, I've been doing it full time, for myself, making a good six figure living, instead of being an employee and spokesperson for someone else's company.

I currently conduct over 150 paid presentations per year and right now, I'm writing this material while sitting in the Sheraton Towers in Singapore because that's where the client is paying me to stay three extra days while I'm conducting my programs. (By the way, I live in Los Angeles, not here!)

I am a full time professional speaker and it's my ONLY job. I spent four years as a lead trainer for CareerTrack®, am a past president of the Greater Los Angeles Chapter of the National Speakers Association, have presented paid programs in six countries, ran a continuing education program for a college under contract, am an associate professor for the University of California, have been a vice president and spokesperson for one of the worlds largest toy manufacturers, and by now you probably believe that I'm mostly an ego with a digestive tract.

That may be true, but my primary business is marketing services, and in my career, I've sold everything from greeting cards to new multi-million dollar projects that I was responsible for when I was a Director for Notifier Corporation, a division of a Fortune 500 company. Now I sell my speaking services, and the speaking services of others, to clients all over the world.

My business success is based on a simple formula with two rules:

Rule #1 - Follow the money
Rule #2 - See rule #1

If there's no dough there, don't go there!

If you want to make money in the speaking business, or any other business for that matter, you have to go where the money is.

Do you want to make a LOT of money in the speaking business?

If the answer is NO, then I suggest that you stop reading this right now and do something else.

If the answer is yes, then you NEED to read this message and follow the guidelines or you'll be wasting more time and that isn't getting you any closer to making six figures a year from your speaking efforts.

First of all, I think you should know whom you are listening to and why.

A couple of years ago a very successful and revered professional speaker, Eric Chester, CSP, asked 800 professional speakers in a workshop a question that went something like this:

"What have you earned the right to speak about? Not what you're passionate about and not what people will pay you to speak about but those things in life where you've paid your dues and are qualified to comment on? If you're not doing that then quit! Now."

I thought that this was one of the most profound statements I've heard in the business world because most of the people who are telling you and I how to make money or be successful either haven't got a clue or were simply lucky to be in the right place at the right time.

That's like taking investment advice from someone who just won the lottery!

Oh yeah, and this includes the college trained marketing professionals with MBA's who have written theoretical treatises and who couldn't sell water to a man dying of thirst. Give me a person who's been making a living selling on a commission in order to feed their family and I'll show you a marketing expert.

Since I have to sell to live, based on Eric's question, I've earned the right to offer you what I've learned because I've lived it, experienced it, understand it, been successful with it, and know how to share it.

So yes, I've been and am successful, and let's get real; I've been unsuccessful too. Nobody bats 1,000 all the time and I'm no different.

But I've found techniques for selling speaking services that allows anyone to come back from the worst business slumps and make more money than ever before because I've paid my dues to find out what works, what doesn't work, for whom, and when.

Before you read any further know one thing "This ain't no get rich quick scheme! Being a full time professional speaker is a full time job!"

Anybody who's been in the business for any length of time and is successful will tell you the same thing and probably agree with me. That being said, it's the best job I've ever had because I get paid to do what I'd rather do than anything else -- help other people.

In addition to spending 35 years in the business world listening to every marketing director and guru I could find, I've probably read a bazillion books on marketing sales, advertising, and related topics. I've spent a fortune on tapes, seminars, workshops, and coaching and all of this has led me to a one-word philosophy that focuses everything that spells success in this business, and I'm going to share with you right now:

Appropriate!
Sounds dumb, huh? Well maybe, but read the explanation and I'll bet you agree with me.

Loosely translated, appropriate means correct and proper. It has nothing to do with your decisions being right or wrong or whether something is good or bad (like an idea for a new speech or a new marketing program) but it is about being correct and proper for the particular situation that you're facing.

The great secret I've learned about marketing is that every approach, method, scheme, and promotion technique that people come up with works, at least part of the time, so they're like a tool in a big rollaway tool chest, and different tools are appropriate for different tasks at different times.

Sometimes the task calls for a hand drill and sometimes it may call for an electric drill. To get the job done in a particular situation you select and use the one that's most appropriate for the needs of the current project.

There's nothing wrong with the tools you don't use and you're not a bad person if you don't use the same tools as someone else to get the job done.

The key to success in marketing your speaking skills is to get the job done by selecting and using the tools that are appropriate for you, not what works for somebody else.

I know that every marketing and sales technique that I've tried in my life works, but they don't always work for me, or they didn't work in a particular situation.

I've been successful while having a varied career because I'm what Wayne Dyer calls "a scurvy elephant" or correctly pronounced, a disturbing element.

This means that I haven't always seen eye to eye with my employers. Why? Because I'm a committed person (probably like you) and since I'm committed to the results and not the process to achieve them, I do the work that needs to be done regardless of the politics.

This means that I'm always looking for new and different ways to accomplish things successfully and these aren't always popular with the political mainstream.

Frankly, that's why I work for myself - I understand the golden rule:

"He who has the gold makes the rules."

By being my own boss, I can do more work because there's more work to be done and do whatever it takes to be successful with it, not because someone threatens me with being fired if I don't do it the way it makes the boss look best.

Sometimes, in order to be successful, I've had to research, utilize, and even devise alternate methods of creating and selling the value of the speaking services that I offer. This isn't anything magical but it does require some conscientious thought and then the application of the ideas to make them profitable.

About six months ago Tom Antion, a friend and fellow speaker urged me to share my creative marketing expertise with speakers so that they could learn how I've made money with the profession. Frankly, Tom was the motivation behind my writing this book.

Just so you know where I'm coming from, the foundation of my success in the speaking business (and probably a lot of other businesses as well) is based on Controlled Diversification. Coupled with my favorite watchword, appropriate, these create a definition for business success that can't be beat.

Here's the logic and the explanation:

Diversification is necessary because no matter how hard we work to promote one particular method, topic, program, product, or service, the market is going to move away. That's a basic characteristic of change (I'll bet a lot of you reading this speak about change, don't you?) and you're going to experience a lot of it your lifetime and speaking career.

People who sell Christmas trees understand this concept perfectly. There's a big market for the product but it drops off quickly so they burn the excess inventory, close the lot on Christmas day, and start stocking up on Valentine's candy.

Imagine a department store with only one product or at least a very limited line of products. When the public's interest in that product wanes, their business goes out of business. (Here's an interesting thought -- could lack of proper diversification be the reason that store in your local shopping mall is gone?)

The simple truth is that when one area of revenue generation in your speaking business goes down, and it will, PLAN ON IT, it's necessary to have one or more other areas that are going up to level out your overall income stream.

Control is up to you to define. Some people can only control one or two things at a time while others can control dozens or even hundreds. You have to decide how much or how many different revenue streams you can control and then make your own decisions about implementing them.

Whatever you do, don't let somebody else make the choices for you.
If you do, you'll be working on their agenda and not your own!

Once you're made your choices, the operative word becomes appropriate because what's appropriate for you will be what works for you.

OK, so now that you've read this much, I'll bet you're waiting for the big sales pitch.

Not yet, that comes later after I tell you what this is all about and besides, I'm on a roll with the writing. Remember that I'm sitting in Singapore waiting for a friend so we can go sightseeing and this is more fun than watching television.

First of all, this information comes with a
money back guarantee, but only if you use it!

Mike quit making me suffer. I'm ready to order so I'm going to click here http://www.antion.com/speakershop.htm and then click on "Ebooks" when I get to the Speaker Shop.

One of the things that I teach speakers to do is to guarantee the work that they do, but not what the client does with it!

I know these techniques work because I use them, my partner uses them, and so do a lot of full-time professional speakers who are making a lot of money right now by using them, but they won't work by themselves -- you have to put them into practice.

If you're going to buy this e-book, ignore it, and go broke in the speaking profession, then don't invest the money and add my material to the list of reasons for your failure.

If you're serious about establishing a four star reputation as a speaker, making a six figure living, and laughing at the people in your life who told you that you'd never amount to anything, then I strongly recommend that you use the tools in my e-book.

Just so you know, this e-book is a new departure for me because this is being offered as an e-book which means that you get to read it and print all or selected portions of the material as you need it.

What's great is that I have NOT been constrained by the number of pages I could write because of economic considerations.

One of the ways I do make a LOT of money is by writing books on my speaking topics (you'll learn how to write for money in my e-book too!).

To make the most money with a conventional paper and ink book, especially ones that you self-publish, you need to write within certain printing guidelines because paper is expensive and heavy, so to be cost effective, you have to work within the industry's economic standards.

With my e-book, "The Professional Speaker's Marketing Handbook", I didn't have any restrictions so it's over 1,000 pages long complete with loads of specific examples and because it's an electronic book, it has internet hyperlinks (instead of those stupid footnotes) to most of the resources you'll need so you don't even have to type them into the URL line--just click on 'em and voila, you're there.

I've packed everything I could think of that's worked for me over the last 17 years in this business into this book. Since I didn't have any restrictions, I went back through everything I could find and put it in for you to use and profit from.

OK, let's get to the good stuff--what's in the book?

First you need to know that it's been created in Adobe Acrobat® PDF and it's compatible with both the Windows® and the Macintosh® operating systems.

Second, you can copy and save the book to your hard drive, read selected sections, and print out anything you want, as many times as you want--there are no restrictions on the file.

Third, all of the lists and databases, like the major public seminar companies, are included for you to use freely. These are lists that are yours to enter into a database and use over and over again without restriction.

Fourth, I've included as many links as possible so you can download as much material as you think you'll need without having to retype the stuff. For example, I've included information and a link to get the entire list of speaker's bureaus, electronically, so you can cut and paste them into a database with having to retype them. (That's gotta be worth the price alone!).

The book contains 19 chapters and is divided up into everything that I use or get asked about in my $4,000 boot camp seminars on starting and running a speaking business.

I've included everything I went through, and still go through, to make this the most profitable and rewarding career of my life. (I must be doing something right. Of all the jobs I've had, I've had this one three times longer than any of the others and I haven't gone broke yet!)

I've even included a chapter on the taboo topic of setting fees--that dreaded topic that everyone seems to avoid like the plague. Unlike the professional associations, I'm not constrained by the FTC and their rules about creating "unrealistic expectations" or "price fixing."

Since this book is about marketing your speaking services, it logically follows that it's about money--the money that we expect to be paid in return for our services, so I've laid out the realities about how to extract revenue from every nook and cranny of the industry and put it in your bank account.

I haven't left out the business basics either. My partner and I conduct a lot of seminars on starting and operating a small or home based business so I've included a lot of setup operational information as well including some very specific information on things like getting a merchant account to accept credit cards and the kinds and types of insurance, along with their costs, that you'll need to consider when you go into a one-person speaking business for yourself.

One last thing before I tell you what's in the book-I'd like you to read the foreword to the book. It sums up the information better than any piece of marketing or promotional material either you or I could ever write.

It was written by one of the most respected and successful speakers in the world and a man that I am proud to call my friend--W Mitchell.

Foreword

In my years of speaking to audiences all around the globe I've been asked countless times, "How can I get in the speaking business?" or, " I'm a pretty good speaker but I can't seem to get invited to share my message." or, "what do I need to do to take my speaking to the next level?"

Well…welcome to the Professional Speakers Marketing Handbook, the most extensive and comprehensive book of its kind ever produced.

I'm sure there must have been similar books in the past each with various types of information, but this book is unique in that it is a practical book, filled with tips, techniques, and information, that can be applied by people who do not consider themselves to be professional marketers.

It has been put together over several years by a seventeen-year veteran of the speaking industry, Mike Rounds, who knows both the speaking business and marketing professions inside and out and contains an enormous amount of valuable, well-organized, practical information, written in straightforward language.

As you read the following pages, you will notice that there is a large emphasis placed on practical methods and common sense in making money in the speaking profession. You'll also notice that Mike reveals more information in a single page than most people provide in ten, and that there are no attempts at withholding anything - Mike shares it all.

Mike's background in business, engineering, management, speaking, and training give him a unique perspective on marketing speaking services because he's seem the profession from both sides and knows how to get himself, and others, booked profitably.

His purpose in writing this book is to allow you, the speaker, to learn from his experiences and to make your speaking career soar financially with the least number of problems possible.

The material is here, the answers are within, all that remains is for you to read and follow the guidelines to make your career in speaking the most profitable one you've ever had.
W. Mitchell, CSP, CPAE

OK--you asked for it. Here's what's in the book:

Chapter 1-What is The Speaking Business?

The 2 kinds of speakers
The 3 reasons to speak
The 3 ways to make money through speaking
The most important decision you must make before you get started if you want to be profitable
The 4 ways to improve profitability in your business
Why what you call yourself can destroy your ability to get booked
The 7 logical reasons that cause a client to consider hiring a speaker
The 6 real reasons why speakers are actually hired and how to position your self to get hired based on these reasons

Chapter 2-The Independent Contractor vs. the Employee

The employment rights speakers do and do not have
The 20-point IRS test to determine if you really are an independent contractor or still an employee including the seven crucial factors in proving independence
The 22 elements that we can use to prove that we are independent contractors
How to select the most advantageous approach for your speaking business

Chapter 3-Business Basics For Speakers

How to select the most advantageous business address
Why getting a business license for your speaking business may work against you
How and why to file a fictitious name statement (DBA)
The 11 types of insurance to consider
How one change in your operational procedures will increase your product sales by a minimum of 18%
The 4 categories of business software to consider for keeping your speaking business running smoothly and efficiently
Why adding a single phone line may be crucial in getting the IRS to believe that you are and independent contractor
How to get FREE fax services that travel with your computer
Why a good web site is a must if you want to get fast bookings
How to get everything you need to create your first web site for FREE
6 solid tips to make sure that you get the money that's owed you--fast!

I really need this stuff. I want to order now!
http://www.antion.com/speakershop.htm and then click on "Ebooks" in the Speaker Shop.

Chapter 4-Tips For Marketing Speaking Services

The hierarchy of credibility meeting planners use when hiring speakers
The 2 rules for successfully marketing your speaking services
The definition and explanation of the 7 elements that make up marketing
The primary differences between speakers and trainers and why it's CRITICAL for your career to understand them
The 2 things your mission statement MUST include
Why a mission statement is critical to your marketing success
The 6 reasons why we have problems marketing ourselves
Why titling and bulleting are more important than your program description
Why re-titling your speech can get you hired or not
Why written guarantees are a MUST
How speaking for FREE can be the most profitable thing you do
The 5 questions you MUST ask a client before you speak if you want to make sure they're 100% satisfied with your performance
Why timing is more critical to your marketing efforts than any other single element
The 2 things we do that threaten potential clients and how to avoid them
The 15 questions that will help you to define and target a profitable speaking market that works for you
The 4-step priority tree in getting booked

Chapter 5-How A Speaker Sets Fees

The 3 elements involved in setting your fees and how to properly calculate them
The 4 value considerations and the BEST philosophy you can adopt to show you how to make as much money as possible with the speaking business
How to use products to get your full fee even when the client doesn't have it in the budget
The 7 currently defined levels of public speaking and the fees associated with them
The 3 proven methods for integrating negotiated fees into your pricing strategy
Why revenue generation is directly affected by the audience's mindset
The 7 audience attitudes and their corresponding mindsets about buying your services and materials
How the 7 learning styles of audiences affect our acceptance by the audience and determine the amount of product we sell at a speaking engagement
How to determine your own speaking style and the 3 things you can review and revise to adapt it to the audience's learning, and buying, preferences.

I thought I'd stop for a moment and throw in a great testa-balonial (What? You think I'd throw in a bad review -get real!) from a professional speaker who has already reviewed the material.

My Dear Friend Mike,
I did not simply read this book... I devoured it! What a complete collection of priceless, bottom line focused, treasures. For several years now I have felt that I knew everything there was to know about the speaking business, but after reading just a small part of the marketing handbook I learned several great ways to make more money now! Having read several of your tools I believe it can be safely said that you are beyond peer in this area of expertise. I would like to feature your e-book on my speaker's resource page, because it is an invaluable tool for any individual serious about this speaking industry.

On the nuts and bolts level I like the pace, the readability, the ease of the book / chapter. As a dyslexic that is always a relief!

I actually enjoyed your "weak" attempts at humor--if it wasn't funny it (at the very least) you made you sound human.
Michael Scott Karpovich, Certified Speaking Professional

Chapter 6-Promoting Yourself With Products

Why products can make or break your speaking career
Why the phrase Publish or Perish is critical
Why being published can spell the difference between being booked or not
Why products are important even when we're not speaking
The 5-point program for deriving revenues from a client and how products change these points
The 13 different product categories you can develop to reinforce your earnings in the 5 areas
How to position your writing approach so that more people buy your books
The most lucrative form of book to write
The 4 critical things that a book does for you
The 9 tips to writing for money (remember, this book is about making profit--not for your ego!)
How adding a 50-cent booklet will give you expanded speaking credibility and help you double or triple the sale of your book
How to sell your notes and research reports for extra profits including the 6 components that reports must follow to be saleable
The 9 ways to determine if writing a newsletter will be profitable for you
The 4 considerations to make sure that writing magazine articles is always a profitable venture in return for your time
How to make a lot of money selling FREE material
How to legally copy commercial material and sell it for a profit
Why audio products are still one of the best moneymakers in the world of products
How to create an audiotape series in less than a week that costs less than $5 and sells for $40 or more PLUS how to joint venture the project, cut the production costs in half, and double the sales
How to publish and sell e-books for minimal setup and publishing cost
Why you must copyright your work
The 2 ways to register copyright
The 10 commandments of copyright--what they are and how to use them to your financial advantage
The 7 ways to use video products to increase your revenues
How video can help you be in 2 places at once, cut your travel time, and increase the amount of money you get from the client
Why a web site can cut your promotional printing and delivery costs substantially while increasing your bookings
How to deliver public seminars without leaving home

This is exactly what I need. I'm ordering now!
http://www.antion.com/speakershop.htm and then click on "Ebooks" in the Speaker Shop.

Chapter 7-Speakers vs. Trainer

The 10 considerations for determining whether you're primarily a keynote speaker or a trainer
The one key question to ask yourself to make sure that you generate the most money in the shortest time
The 2 questions that will tell you the answer
Why humor can be the most important thing that you add to a presentation
Why stand up humor usually doesn't work for speakers or trainers
The 5 key considerations when adding humor to your presentations
The 2 worst mistakes that speakers make in their presentations and how to avoid them

Chapter 8-Niche Marketing

Why being too diversified lessens credibility and reduces bookings
How to focus your marketing efforts on clients that are likely to pay for your speaking services rather than those who can pay for your speaking services
The 6 elements that define a profitable niche market
Why initially offering less will get you a greater response from clients
The 2 basic ways to determine what an audience wants and is willing to pay for
Why market pull is more profitable than product push

More accolades to the effort (Hey! If people were saying good things about your stuff, wouldn't you want other people to hear about it? Of course you do so here's some more of 'em)

Mike,
What a great resource you have created! To the point, covering all the areas a speaker needs to be aware of to be successful in this business. Your layout is great! It's easy to read with enough graphics to make it interesting.

The writing is clear and concise. What else can I say except that this is a necessary reference for anyone in the speaking biz!
Jeffrey Hansler, CSP

Chapter 9-Promotional Materials

The 4 critical considerations when creating and sending promotional materials
The 4 stages of advertising and promotion
The 2 lowest cost methods of advertising and promoting your speaking services
Why a one-sheet will give more information to a meeting planner than a pocket folder full of materials
Why your one-sheet is the most important written material you'll ever send a meeting planner
The actual process that meeting planners go through in reviewing a one-sheet and what determines whether or not they call you
The 3 requirements and 5 options your price sheet must contain to be credible
How charging for your time or charging by the event can affect the meeting planner's decision to hire you
The relative importance of reference letters and how to get clients to send them to you
The different kinds of program descriptions and why they're important to you
Why your introduction can make or break you and how to guarantee that you'll be successful with yours
The 12 best ways to offset the problems with introductions
The 3 ways to enhance a reply card to help insure that it gets mailed back
The 4 key questions that will tell you what kinds of photos you'll need
Why caricatures are a valuable tool to your promotional materials
The true value in using pocket folders with your materials
The 4 reasons speakers use pocket folders
The 10 critical considerations you must observe in creating your video demo tape if you want it to get you booked
The chief considerations for creating your demo video in CD Rom format in lieu of videotape
Why an audio demo tape may get you booked more often than a video demo tape
The simplest thing you can do to be remembered by a meeting planner
Why your commercial material will probably be your best advertising and promotional tool.

Chapter 10-Speaking Venues and How To Book 'Em

The 8 places where you can speak and generate revenues
The one question you MUST answer before you target and promote a market
The six reasons that make it profitable to speak for free
The 8 tips for getting great testimonial letters
The 6 points that a testimonial letter MUST have to make it worthwhile
The 5 rules for making a free speech pay off
The step-by-step process for filling your calendar with free speeches
The three relatively obscure free speaking venues that provides lots of exposure
What are speaker's showcases and why are they valuable?
The 4 places to look for showcase opportunities so you can show your skills to potential buyers
How to make sure that a showcase opportunity is worth your while
Why doing your programs through a seminar company might be the best or the worst thing for your career
What a real "road warrior" tour looks like
The 5 traits that seminar companies look for when they hire trainers
The fees and expanse considerations you can expect from a seminar company
The 5-step procedure for being hired by the seminar companies
A list of over 90 public seminar companies you can approach
The 9 elements of locating and profitably booking your own programs for schools and colleges
The 3 ways to be paid for speaking at a college seminar or workshop
The 5 basic rules in offering programs to a college or continuing education facility
The 3 things to submit to the college or facility to get booked
The single most important thing that will make the program a success
The 4 follow up steps to get spin off business from a public seminar
The 6 rules to follow when you get "spin off" business from a public seminar
The logistics of sponsoring your own seminars and workshops
The 13 key elements in dealing with hotels and meeting facilities to make sure that everything goes OK
The 8 points to follow when submitting yourself to a speaker's bureau
The 4 tips for keeping current with the bureaus
The fastest way to locate a mailing list of targeted companies so you can offer them your speaking services
Where and how to get a directory of every trade and professional organization in the United States
How to get a FREE list of over 600 firms who book speakers as a part of their service package to the client
How to get a FREE list of all the radio talk show in the United States
The 6-step "sure fire" method of getting booked on talk radio shows
The 6 key points to look for when you book a talk radio show
The best things you can send a radio talk show to make sure they book you
3 commercial sources to get lists of potential clients for any targeted market.

Chapter 11-Speakers Bureaus and Agents

The real definition of a speaker's bureau and how they actually work with speakers and clients
The 8-step process that bureaus use to generate business and hire speakers
The 8 realities to consider when dealing with bureaus
The 2 ways to get a list of all the speaker's bureaus
The 4 questions to ask a bureau before you start to establish a relationship with them
The 2 reasons why it's difficult to contact and get to know bureaus
The 34 rules and regulations that guide the speaker's bureaus, speakers, and the clients they service
What differentiates an agent from a bureau?
The ways agents are compensated
The 2 steps involved in making sure that you get an agent that keeps your calendar filled

I really need this stuff. I want to order now!
http://www.antion.com/speakershop.htm and then click on "Ebooks" in the Speaker Shop.

Chapter 12-Licensing

How to decide when you have something that's valuable enough to get someone to pay you a royalty to use it
The considerations and tradeoffs between exclusive and non-exclusive licensing deals
The 8 questions you must get answered before you finalize any licensing deal
How to calculate the royalty percentages you'll receive
The 5 special licensing clauses that will keep you from being exploited
The 22 undefined elements of a licensing agreement that must be negotiated and agreed to in writing
A 23-point sample licensing agreement that's designed to be equitable for both parties
The 4 elements of a copyright that are assigned in a licensing agreement
The 4 elements of a trademark that are assigned in a licensing agreement
The 7 elements and 3 attachments that you must use in a work for hire agreement to insure that your proprietary rights remain your property
The definition and explanation of over 50 unique clauses and terms used in creating a licensing agreement

Chapter 13-Using and Abusing Technology

The 3 areas of technology where speakers must stay current
The 6 pieces of technology that you must own and use yourself for your own piece of mind
The pros and cons of web sites and how to make yours pay off

Chapter 14-Titles, Descriptions and Introductions

Why your title can make the difference in being hired
The 10 best tips for creating titles that sell
The 4 cautions in writing titles
The 3 types of program descriptions and what goes in them
How to write introductions that get the audience warmed up and ready for you
Samples of 3 different introductions that work that you can use

Just one more set of kudos (Hey, when you're hot, you're hot. What can I say?)

Hi Mike,
Sorry it took me awhile to finish reading the material, but I LOVED IT!!!!

I was entertained by your writing style, which was clear and easy to absorb and the content was superb!

This has practical, up-to-date, and immediately applicable information to a real speaking business.

As always, you made technical material sound as easy as using the telephone or TV. And the material was broken down into easily digestible portions. I could see picking a topic or two and using it to expand my product line TODAY!

THANKS for asking me to read it. You did me a favor!!
Susie Vanderlip, CSP

Chapter 15-Audio, Visual and Staging Requirements

Why meeting room logistics are critical
Lighting considerations that will enhance your presentation
Proper sound set-up for you, the room, and the audience
Seating arrangements that will guarantee maximum impact when you speak
The 7 standard seating arrangements and the types of programs where they work best
Real examples of 6 kinds of seating you may encounter

Chapter 16-Surveys, Scripts, and Other Tools

The value and importance of survey information about potential clients
Why you need a script when contacting clients for a survey
The elements that go into an effective telemarketing survey script
The 7-step process for writing and refining your own survey scripts
The 10 most important questions to ask a potential client in a survey

Chapter 17-Contracts and Agreements

Why written agreements are crucial to a speaker's success
The four types of agreements speakers use
The 14 key elements of an effective speaking agreement
The contingent commitment agreement and the 6 elements that it must cover
The 8 items that a work for hire agreement must cover to be fully binding and financially protective

Chapter 18-Cons and Caveats

The 8 opening statements that tell you that you are about to be asked to speak for free
The 4 current statistics you need to remember when you're tempted to get involved with no-pay offers
The 3 things you need to determine before you say yes
The 6 things that must be present and in good working order before you commit
The one key element that MUST be in place before you spend more than 2 minutes investigating the opportunity
Why the new web based training opportunities are a HUGE gamble
The 3 ways that new speaking and training ventures get funded and what to look for before making a commitment to any of them

Chapter 19-Resources for Speakers

19 product development resources
10 public speaking resources
17 quotation sources
5 reference resources
2 personal enrichment resources
2 story resources
5 humor resources
7 general resources for speakers
5 speaking and training associations
8 publishing resources
13 meetings industry resources
3 useful directories

OK. Now that you've read about what's in the book, here's a question for you, Did I lie about how much material I was going to include?

No you didn't Mike. I want to order now!
http://www.antion.com/speakershop.htm and then click on "Ebooks" in the Speaker Shop.

Right now, you're probably looking at the length of this material alone and asking yourself "What's left?"

PLENTY! Remember, this is only the outline. The book itself has over 1,000 pages complete with illustrations, diagrams, photos, databases and lots of hyperlinks.

I told you I was going to spill my guts and give you the benefit of my years of experience, and that's what's in the book--rock solid experience and examples that you can put to work right now to start getting booked profitably.

I told you I was going to tell you the inside truth about the speaking profession and I have--nothing is withheld.

Unlike music and drama, which are also performing arts professions, there is no "USC School of Public Speaking"--it simply doesn't exist. If it did, there would be courses, teachers, textbooks, apprenticeships, scholarships, and an advanced degree in professional speaking.

Until that day arrives, professional speakers will need to learn the business of speaking from people who are willing to share their experiences, knowledge, and expertise with those who truly want to learn an succeed.

(Who knows, maybe someday they'll endow the
"Mike Rounds scholarship for public speaking and training" -You laugh - stranger things have happened!)

A student recently commented that I was training my competition with this book asked me why I wasn't afraid to tell anybody who's interested how to become successful in the speaking business.

My response was that the better the speaking industry becomes from a professional standpoint, the more likely we are to have meeting planners hire professional speakers than amateur ones.

If this e-book helps people become better paid and better skilled professional speakers and raises the competency level, it's in my best interest to give them anything they need to accomplish it.

By now you're probably asking yourself "When is he going to get to the close and ask me for the money and how much is it?"

Well, the wait is over, here it comes:

First, the basic information is over 1,000 pages long. If you ad in the links to the databases and other resources, it's over 3,500 pages long (That's why it's an e-book kiddies - a paper version would take a crane to lift it!)

Second, if I were to deliver the information in a boot camp seminar (which I do), it would cost you $2,000 plus expenses to attend for the 4 days.

If I were to tape record the information (which I may yet do), it would take about 16 hours of tape or 16 CD's and sell for $1,200.

BUT, since this is being offered as an e-book and you have to download, read it, or print it out for future reference, it's your for only $80. (Notice that I didn't insult your intelligence with $79.95--we all know that multiples of $20 are the easiest to handle--that's something else that's explained in the e-book)

Order now!
http://www.antion.com/speakershop.htm then click on "Ebooks" in the Speaker Shop.

Why so little for so much information?

Simple - repeat business, loyal clients, and referrals.

I sell a lot of material each year and I deliver a lot of speeches. Most of my clients purchase additional materials and become a strong referral base for new speaking and training assignments.

After all, my business expertise and speaking topics center around effective marketing and sales and people who follow my advice in the book and make six figures a year or more are likely to recommend me, my products, and my services.

The material comes with a money back guarantee so there's no risk either. What more do you need?

The time is right, the market is out there, and the information is ready. Now it's your turn to make a decision and order the material you need to increase your revenue stream immediately!

The ordering process is simple--just click on the box below and follow the instructions. In a couple of minutes you'll be downloading and reading the most comprehensive and pertinent information about how to make money in the speaking business that's available today!

If you really want to pump up your income stream, what you need to "prime the pump" is just a few mouse clicks away.

Thanks and I sincerely hope that your calendar is filled with full fee revenue generating bookings.

Sincerely,

Mike Rounds

Order at The Speaker Shop
http://www.antion.com/speakershop.htm and then click on "Ebooks"

PS--Order within the next two days and I'll email you a super special deal.